How Has Influencer Marketing Transformed Sales and Advertising Spends in India?
The use of influencer marketing in India has skyrocketed and has now become a common feature across numerous firms. The Indian market, coupled with a diverse demography and an emerging new world of digitalisation, has been the reason for this shift. Majority of the brands are finding it necessary to dedicate a significant percentage of their advertising spend to influencer campaigns, thanks to the unprecedented access that influencers provide. Visit:
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